Jon Drukman wrote:
quoted 6 lines "we need to spice up our ads with something that The Kids can really relate to!">"we need to spice up our ads with something that The Kids can really relate to!"
>"well, how about this techno stuff i've heard about? supposed to be really
>underground and happening!"
>"i love it! who's hot right now?"
>"oh this aphex twin fella's on the cover of option..."
>"draw up the contract!"
I wouldn't normally step into these arguments but it seems a bit odd for ad exec.s to
be saying this sort of thing for marketing tyres. Kids don't buy tyres, middle aged
people with a house and family buy tyres and I don't get the impression they buy a
particular brand of tyre because their kids pester them about a cool track they saw on
the ad. Even if you take into account that Pirrelli are a bit more hip than other tyres
it probably means that the people buying them are just rich yuppies who don't know
anything about techno and won't be inspired to buy tyres because of Richard James.
Well there's my couple of pennies. Enjoy.
Lots of love
Tim
One of the least common things
in the world today is:
common sense.