*In this podcast, Olga Goriunova
<
https://rwm.macba.cat/en/sonia/sonia-355-olga-goriunova> talks about the
shelf life of marketing data, about digital subjects and legal persons,
reading statistics as poetry, and the many mysteries of personalised
targeting.*
Link:
https://rwm.macba.cat/en/sonia/sonia-355-olga-goriunova
Olga Goriunova <
https://rwm.macba.cat/en/sonia/sonia-355-olga-goriunova> is
a scholar and curator in the fields of digital media arts and cultures. She
lives and works in London, which is precisely where her Digital Subjects
project started as the byproduct of a chance discovery – which she recounts
at the beginning of our conversation – related to a marketing technique
known as “hyperlocal advertising”. This rather random realisation gave rise
to her research on digital subjects: a thorough investigation into the
political and technological implications of current data collection
practices, but also into the actual concept of the digital subject itself.
“People as data as persons”, as Olga put it in her first paper on the
topic. Essentially, she looks at how the notions of self and subjectivity
intersect with massive databases, privacy, machine learning, and all of our
misconceptions.
*E/N/J/O/Y!*
*+*
*Take care*