quoted 8 lines Seek, you're making my argument for me.>Seek, you're making my argument for me.
>
>As I mentioned in an earlier post, 10 or 15 years removed from these cds, it's
>really really easy to write them off as "awful" or "trite," but when they came out,
>that was the sound of the day. The exact same way much of the stuff on Warp
>and just about every other label is the sound of today and 10 to 15 years from
>now we'll all look back to the turn of the century and just as easily write off the
>cds that we love today.
perhaps true, but you fail to take into account that some of us knew they were
bloody awful back then.
personally i generally hate the sound of the day, whether it's in the past or in the
present. the sound that goes against the grain often turns out to be the most
important and ultimately rewarding ones. cleopatra never did this, they simply
licensed and marketed to a demographic with predictable music and style.
i'm sure warp is aware of their institutionalization as the home of a certain sound
of electronic music, and just as aware of how quickly things can change. rather
than adopt a major-label attitude of living off their stable of "stars", they're trying
to recapture the excitement of being the ones to go against the grain. only this
time, the grain they're going against is their own output, and the expectation that
raises. either way they win. the hardcore can hold their breath for the next
aphex or autechre releases, which will sell truckloads, and people who've never
heard a warp record will pick up !!!, vincent gallo, and broadcast.
d.
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