quoted 21 lines has anyone noticed the influx of the words "may" and> has anyone noticed the influx of the words "may" and
> "might" in tv commercials lately? ie "...may reduce
> your cholesterol" or "...might reduce heart disease".
> On one hand I find this hilarious that this is
> happening (see later), but on the other I hope people
> don't get sucked in by this new form of marketing
> thinking "may" or "might"= "does". On another hand
> (the third hand :)), I'm surprised that it has taken
> companies this long to try this new angle. The
> opportunities are hilarious for others to run with
> this; examples that came to mind: "(insert your fave
> musician/food/activity/whatever here) may reduce your
> cholestrol and might reduce heart disease". picture
> this court scene: judge "why did you do that?" accused:
> "well, your honor, I had read that doing so might lower
> my cholesterol and might lessen my chances of heart
> disease." Heck, maybe in the promo for a future
> release, I should include a sticker on the outside of
> the package that says "purchasing this album might
> reduce your cholesterol and may reduce heart disease"!
> Just a random thought. Andrew Duke
I worked in technical support for 2 or 3 years. As a result, I am not fluent in jargon. This is a standard construction in jargon, because there's always some idiot out there where things DON'T work, and they want to get uppity about it. See also the overuse of "should".
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