Dear Josh,
Youve got a point! Media can also channel valuable
influences coming from specific creative areas.
Many talented creators today have to deal with the
corporate world. Resist and deny this fact would be
vain. The question is more about how to succeed in
doing it, according to ones values as an individual and
as an artist.
Lily ;-)
quoted 7 lines -------Message d'origine-------
> -------Message d'origine-------
> De : String Theory <string@onshore.com>
> Date : 09/08/102 06:52:03
>
> "robert stanton" writes:
>
> > Supporting any sort of modern advertising scheme
is negative in my
quoted 1 line opinion. Even if you are "just making money to
> > opinion. Even if you are "just making money to
make more music" you
quoted 1 line are also promoting the system which allows you, as
> > are also promoting the system which allows you, as
well as many more
quoted 1 line and less talented music-makers, to be bought and
> > and less talented music-makers, to be bought and
sold like commodities
quoted 1 line by corporations who treat other human beings as
> > by corporations who treat other human beings as
"consumers" and view
quoted 1 line advertising and profit as more important than future
> > advertising and profit as more important than future
human potential,
quoted 3 lines reform, and the environment.
> > reform, and the environment.
>
> the music makers are not being bought and sold,
what is being bought
quoted 1 line and sold is a license to use a work of art in a short
> and sold is a license to use a work of art in a short
film or video
quoted 1 line that at the very worst misleads people into thinking
> that at the very worst misleads people into thinking
they need
quoted 1 line something that they do not. since last i checked,
> something that they do not. since last i checked,
nobody needs either
quoted 1 line prefuse 73, the internet or even television, i don't think
> prefuse 73, the internet or even television, i don't think
any harm is
quoted 1 line being done. of *course* corporations treat human
> being done. of *course* corporations treat human
beings as
quoted 1 line "consumers" ... those "consumers" treat the products
> "consumers" ... those "consumers" treat the products
that these
quoted 1 line corporations spend their lifeblood creating and
> corporations spend their lifeblood creating and
promoting as
quoted 1 line "commodities" which they discard or ignore at their
> "commodities" which they discard or ignore at their
own whim. to
quoted 1 line think that the poor unfortunate consumer gives up
> think that the poor unfortunate consumer gives up
their free will by
quoted 1 line watching an advertisement is to ignore the primary
> watching an advertisement is to ignore the primary
function of the
quoted 1 line advertisement itself: to *persuade* other people to
> advertisement itself: to *persuade* other people to
*choose* your
quoted 1 line product. brand loyalty is a weak force at best, and a
> product. brand loyalty is a weak force at best, and a
complete
quoted 1 line fallacy 90% of the time. in today's climate of cynicism
> fallacy 90% of the time. in today's climate of cynicism
and suspicion
quoted 1 line of any corporate entity larger than the corner
> of any corporate entity larger than the corner
mom-n-pop store, when
quoted 1 line we have personal digital video recorders that
> we have personal digital video recorders that
automatically edit out
quoted 1 line advertisements, i don't think the naive view of
> advertisements, i don't think the naive view of
corporations as
quoted 1 line mind-bending propaganda factories really holds up.
> mind-bending propaganda factories really holds up.
really, i think
quoted 1 line advertisements are in greater danger of becoming
> advertisements are in greater danger of becoming
irrelevant than the
quoted 1 line average television viewer is in danger of being
> average television viewer is in danger of being
influenced; the viewer
quoted 1 line understands that the function of the advertisement is
> understands that the function of the advertisement is
to sell
quoted 1 line products, not to inform them. the only exceptions to
> products, not to inform them. the only exceptions to
this rule are
quoted 3 lines the young and the stupid.
> the young and the stupid.
>
> > To be so blatantly supportive of such activities
seems rather naive.
quoted 2 lines i think it's naive to simplify the relation between
>
> i think it's naive to simplify the relation between
consumer and media
quoted 1 line so much. it's a 2 way transaction these days. we're
> so much. it's a 2 way transaction these days. we're
not living in
quoted 1 line Marshall Mcluhan's universe anymore. The viewers
> Marshall Mcluhan's universe anymore. The viewers
have woken up to the
quoted 1 line realization that they influence the media as much as
> realization that they influence the media as much as
the media
quoted 1 line influences them. Think about how many Nielsen
> influences them. Think about how many Nielsen
ratings and focus
quoted 1 line groups and market profiles go into any decision
> groups and market profiles go into any decision
made by any
quoted 1 line corporation. I'm not saying that they are benevolent or
> corporation. I'm not saying that they are benevolent or
even that
quoted 1 line they are devoid of harm but if advertising was the
> they are devoid of harm but if advertising was the
worst evil
quoted 1 line perpetuated by American corporations, we would be
> perpetuated by American corporations, we would be
living in a beatiful
quoted 3 lines world.
> world.
>
> I think as long as long as an artist feels morally
secure in licensing
quoted 1 line a work to a corporation, then they have every right to
> a work to a corporation, then they have every right to
do so. I would
quoted 1 line certainly license a work of my own to many
> certainly license a work of my own to many
companies. There are also
quoted 1 line many that I would not license to. There *is* a danger
> many that I would not license to. There *is* a danger
inherent in
quoted 1 line selling ones' artwork to an advertiser, and that is the
> selling ones' artwork to an advertiser, and that is the
transfer of
quoted 1 line perceived "ownership" of the music from the artist to
> perceived "ownership" of the music from the artist to
the
quoted 1 line corporation. Nick Drake's song "Pink Moon" will
> corporation. Nick Drake's song "Pink Moon" will
always be associated
quoted 1 line with Volkswagen for an enormous number of people.
> with Volkswagen for an enormous number of people.
But the flipside of
quoted 1 line that transaction is that a significant percentage of the
> that transaction is that a significant percentage of the
people who
quoted 1 line bought a Nick Drake album within the last year did so
> bought a Nick Drake album within the last year did so
because that was
quoted 1 line the guy from the Volkswagen commercial. This is
> the guy from the Volkswagen commercial. This is
possibly not the best
quoted 1 line example since Nick Drake is long dead and does not
> example since Nick Drake is long dead and does not
get to benefit from
quoted 1 line the licensing of his music, but there are many other
> the licensing of his music, but there are many other
artists for whom
quoted 1 line this dubious transaction is probably paying off nicely.
> this dubious transaction is probably paying off nicely.
I would guess
quoted 1 line Dirty Vegas' cover of "Days Go By" would never have
> Dirty Vegas' cover of "Days Go By" would never have
hit the Top 40 if
quoted 1 line they hadn't licensed it to Mitsubishi. If they are happy
> they hadn't licensed it to Mitsubishi. If they are happy
with the
quoted 1 line fact that their song invokes Mitsubishi's logo for the
> fact that their song invokes Mitsubishi's logo for the
millions of
quoted 3 lines people dropping money on the single, well so am I.
> people dropping money on the single, well so am I.
>
> In most situations I think it's a beneficial transaction
to all
quoted 1 line parties involved. The artist gets a whole fuckload of
> parties involved. The artist gets a whole fuckload of
cash which they
quoted 1 line can then use to develop their art further, and the
> can then use to develop their art further, and the
advertiser
quoted 1 line purchases a couple of things: A catchy tune that the
> purchases a couple of things: A catchy tune that the
intended consumer
quoted 1 line will associate with their product; and the "hipness"
> will associate with their product; and the "hipness"
factor if they
quoted 1 line choose the right track (Prefuse 73 fans probably have
> choose the right track (Prefuse 73 fans probably have
newfound
quoted 1 line "respect" for Footlocker, as absurd as that is given
> "respect" for Footlocker, as absurd as that is given
that it's the ad
quoted 1 line agency not the corporation that chooses the
> agency not the corporation that chooses the
soundtrack).
quoted 2 lines If you are interested in these sorts of things, I would
>
> > If you are interested in these sorts of things, I would
recommend
quoted 1 line reading Robert McChesney's "Rich Media, Poor
> > reading Robert McChesney's "Rich Media, Poor
Democracy: Communication
quoted 1 line Media in Dubious Times" for a much better
> > Media in Dubious Times" for a much better
perspective.
quoted 2 lines I'll definitely look at this book ... as you can guess by
>
> I'll definitely look at this book ... as you can guess by
the length
quoted 8 lines of my reply this is definitely a subject I'm interested in.
> of my reply this is definitely a subject I'm interested in.
>
> Josh>
>
> --
> -- String Theory
> -- http://www.enteract.com/~yoshi/index.cgi
> -- String Theory's Anhedonia CD/LP available at finer
music stores worldwide
quoted 3 lines ---------------------------------------------------------------------
>
> ---------------------------------------------------------------------
> To unsubscribe, e-mail:
idm-unsubscribe@hyperreal.org
quoted 1 line For additional commands, e-mail:
> For additional commands, e-mail:
idm-help@hyperreal.org
quoted 3 lines
>
>
>
______________________________________________________
Boîte aux lettres - Caramail -
http://www.caramail.com