At 10:53 PM 28/08/01, R .te wrote:
quoted 3 lines nope. i've had probably the last 20 warp releases at least 1 week before
>nope. i've had probably the last 20 warp releases at least 1 week before
>they came out, and probably 12 of those at least 1 month before. Maybe
>like 4 longer than that. they obviously have a problem.
That "problem" is called "promotion".
Being a fairly large label (as far as indies go), Warp sends out
promotional copies of their releases anywhere from a couple of weeks to a
couple of months in advance of their release. This is done so magazines can
schedule reviews and articles to run around the time the records are
actually released.
I'd guess that Warp sends out quite a few copies of each promo nowadays -
and with something like Aphex Twin, which is being released (and promoted)
by Warner in the US, that number is probably in the hundreds. All it takes
is one or two of the writers/DJs who are serviced a release to rip it and
make it available on a server somewhere or other, and within days (or even
hours) it'll be all over the Net.
Yeah, it's a problem in some respects. But as long as Warp (and other
labels) want to do advance promotion for their releases, this sort of thing
is going to happen. So it's not a "security problem" as someone suggested,
it's simply the way the music business works.
Greg
---
Greg Clow - greg@stainedproductions.com - greg@feedbackmonitor.com
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