--- Anig Browl <anig_browl@yahoo.com> wrote:
quoted 12 lines That new Nike commercial with all the basketball dudes doing tricks is
>
>
> > That new Nike commercial with all the basketball dudes doing tricks is
> > totally IDM, man.
>
> Stop me if I'm horribly off-topic, but is that a good thing? It's not
> that
> I'm against IDM becoming more popular, or musicians making a living from
> selling a soundtrack to an ad. But when music gets commercialised, it
> usually seems to wind up getting sanitised as well as bigger labels try
> to
> find some easy formula for making big bucks in a consistent way.
These commercials don't strike me as "IDM" in any way. If all music that
uses sequenced non-traditional drum sounds to construct a dance beat is
IDM, I guess that would make IDM just about the most massive musical genre
in the world. They're cool commericals, and they are good beats, but it's
really generic stuff based on a really basic idea.
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