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From:
fcb
To:
Date:
Wed, 13 Jun 2001 12:30:51 -0400
Subject:
Re: [idm] nike ad
Msg-Id:
<3B27953B.86F02E7F@1pixl.com>
Mbox:
idm.0106.gz
Free Caustic Windows 3" cd w/ you buy 2 packs of Camel? anti-consumerism is not elitism! you must know the enemy to fight the enemy. find out more at http://www.adbusters.org i'm thouroughly enjoying going out to logo free, "neighborhood sponsored" IDM events, word of mouth and underground advertising is enough to get our music out the right people - if we all get mobilized. -fcb The Moderator wrote:
quoted 58 lines Wow that's an elitish reply. It's always nice for undergound music to get> Wow that's an elitish reply. It's always nice for undergound music to get > some upperground attention. These kind of things keeps the scene going > because some people will (hopefully) be atracted to this kind of music. > > Your fear that commercialism will destroy the undergound is not nesceary. > Remember that without the upperground there will be no underground! > > -- > The Moderator - Groundzero Records > > >> That new Nike commercial with all the basketball dudes doing tricks is > >> totally IDM, man. > > > > Stop me if I'm horribly off-topic, but is that a good thing? It's not > > that I'm against IDM becoming more popular, or musicians making a > > living from selling a soundtrack to an ad. But when music gets > > commercialised, it usually seems to wind up getting sanitised as well > > as bigger labels try to find some easy formula for making big bucks in > > a consistent way. > > > > On the one hand, it may seem petty that people who've got into some > > 'underground' music like IDM or techno or whatever don't want to be > > overrun by hordes of weenies who just had it handed to them on a plate > > by MegaCorp. And it's true that many artists who loudly proclaim that > > they would never sell out have never been asked to :-) > > > > But when an artist (or a genre) gets plucked out of obscurity by some > > large corporate concern and turned into the new 'big thing', there > > often follows a brief feeding frenzy as the competition tries to carve > > up the little market that has just been discovered and stake out their > > niches in it. For example there are a lot of small hip-hop labels that > > are just subsidiaries of large media companies, and they don't really > > contribute much. With that sort of sponsorship, a lot of bland, safe > > music gets released, and genuinely independent companies have to > > compete with the much larger promotion and distribution operations that > > the big-media labels can draw on. > > > > I hope this doesn't sound paranoid or reactionary, and I certainly > > don't want to discourage anyone from buying a good record, whoever > > releases it. It just seems to me that fashion is a very hungry beast, > > and after it has moved on there is often less for the small > > players/labels to get by on. > > > > Anig Browl > > > > > > _________________________________________________________ > > Do You Yahoo!? > > Get your free @yahoo.com address at http://mail.yahoo.com > > > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > > For additional commands, e-mail: idm-help@hyperreal.org > > --------------------------------------------------------------------- > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > For additional commands, e-mail: idm-help@hyperreal.org
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