Wow that's an elitish reply. It's always nice for undergound music to get
some upperground attention. These kind of things keeps the scene going
because some people will (hopefully) be atracted to this kind of music.
Your fear that commercialism will destroy the undergound is not nesceary.
Remember that without the upperground there will be no underground!
--
The Moderator - Groundzero Records
quoted 44 lines That new Nike commercial with all the basketball dudes doing tricks is
>> That new Nike commercial with all the basketball dudes doing tricks is
>> totally IDM, man.
>
> Stop me if I'm horribly off-topic, but is that a good thing? It's not
> that I'm against IDM becoming more popular, or musicians making a
> living from selling a soundtrack to an ad. But when music gets
> commercialised, it usually seems to wind up getting sanitised as well
> as bigger labels try to find some easy formula for making big bucks in
> a consistent way.
>
> On the one hand, it may seem petty that people who've got into some
> 'underground' music like IDM or techno or whatever don't want to be
> overrun by hordes of weenies who just had it handed to them on a plate
> by MegaCorp. And it's true that many artists who loudly proclaim that
> they would never sell out have never been asked to :-)
>
> But when an artist (or a genre) gets plucked out of obscurity by some
> large corporate concern and turned into the new 'big thing', there
> often follows a brief feeding frenzy as the competition tries to carve
> up the little market that has just been discovered and stake out their
> niches in it. For example there are a lot of small hip-hop labels that
> are just subsidiaries of large media companies, and they don't really
> contribute much. With that sort of sponsorship, a lot of bland, safe
> music gets released, and genuinely independent companies have to
> compete with the much larger promotion and distribution operations that
> the big-media labels can draw on.
>
> I hope this doesn't sound paranoid or reactionary, and I certainly
> don't want to discourage anyone from buying a good record, whoever
> releases it. It just seems to me that fashion is a very hungry beast,
> and after it has moved on there is often less for the small
> players/labels to get by on.
>
> Anig Browl
>
>
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