Ok, just to be totally difficult..... I read this article and thought it wasn't all that bad. What the article was about was the INDUSTRY HYPE. Who started it ? Its a media thing, and the article in question was basically debunking all the hype and making rational statements about the actual state of the industry.
i.e.
quoted 6 lines In a survey of more than a dozen U.S. record
> In a survey of more than a dozen U.S. record
> executives by Calendar, only one
>thought there was
> even remotely enough evidence to
>justify calling techno
> "the next big thing."
The article was about the pathetically huge lemming factor involved in this, the biggest media music hype on record. It was not about introducing readers to lots of really small electronica artists that no-one in the business world gives a fuck about but you think are crucial because they do really intelligent things with breakbeats. It was about the self perpetuating media hype. In that case it was extremely important to cover the bowie, the u2, the (still can't get over this one) eric clapton. the major label prospects of prodigy, chems etc. Why did you expect it to cover every single one of the 50 or so groups that I can think of that are on the second tier ?
Aurafix said....
quoted 3 lines heh.. this was quite laughable.. "If the Prodigy bombs out, then techno is
>heh.. this was quite laughable.. "If the Prodigy bombs out, then techno is
>dead." If that's the case, then rock-pop would have been dead when New
>Kids On The Block came out :D
No, sorry, what the article said was the exact opposite :
quoted 23 lines The "Firestarter" single has sold an estimated
>The "Firestarter" single has sold an estimated
> 225,000 copies in the U.S. ... The performance of that
>album--and a collection due April 8 from the Chemical
>Brothers--is likely to be widely viewed as a test of the
>commercial strength of techno music itself.
> Al Cafaro, chairman and CEO at
>A&M, warns against
> expecting immediate results.
> "If the Prodigy album is a bomb,
>you may have a
> lot of people who are saying techno
>is the next big thing
> suddenly declare techno dead and move
>on to something
> else," he says. "I think a purposeful
>exploration of
> techno music is the right thing to
>do, but you've got to
> look at it long term. If you think
>you are going to sign a
> techno band and see it blow up in two
>months, I think
> you are asking for trouble. . . ."
Aurafix again...
quoted 3 lines was also hillarious when they actually mentioned mr.loser himself Bill
>
>was also hillarious when they actually mentioned mr.loser himself Bill
>Gates, and how he is killing the record-scene :)
That I thought was pretty perceptive. There is a new and very large media out there with video games and computers, that is taking a lot of money that might have been spent on records. Its true, why do you think that its not ? Because you (or I for that matter) spend lots of money on records ? These guys do research, believe it.
quoted 1 line __\ \ Aurafix aka Hillie
> __\ \ Aurafix aka Hillie
btw. I'm not flaming YOU !!!! Just gotta point out these things. I've read plenty of really really bullshit articles about the electronica hype thing, and this one actually had some interesting stuff to say.
Now here's a great quote you can rag on :
quoted 2 lines Don Ienner,
>Don Ienner,
> president of Columbia Records, quoted 7 lines "Techno is only sonically
> "Techno is only sonically
>enhancing or dressing up
> what you have. You can put whatever
>dress or suit you
> want on any person. It's the artist
>and the song, not
> what suit you're wearing."
what's a song ? I ferget.
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