quoted 2 lines kevfrey@evansville.net wrote:> kevfrey@evansville.net wrote:
>
[deletia]
quoted 7 lines I, too, have only been exposed to the content of this new network via>
> I, too, have only been exposed to the content of this new network via
> the previews after AMP2 recently and liked what I saw (as contrasted
> w/the current MTV); granted though, its no IDM showcase.. but that's not
> its purpose. However, I wouldn't be surprised if this network will show
> more "fringe" type of music since its supposed to be for those of us who
> already "know what is cool" and I assume that means no Hootie.
Kev --
I'd have to agree with ya on 2 accounts. AMP is better than watching
Hootie's "Fairweather Johnson" ;) and it isn't supposed to be exactly
what this list follows. Why not?
Well, the stat that brings it all home was in the NY Times two weeks
ago. (The story didn't mention IDM or anything close.) Basically,
for the "center-stage" recording industry, sales have been growing
12-20% each year for the past decade. This has been consistent and
the companies seem to have expected this would continue. The year-to-
date results for 1996 vs. 1995? Flat.
Couple this with the fact that MTV has been having to push their
marketing harder and harder to make the same bucks in the past year-
and-a-half (I think this was in Barrons or BusinessWeek about 6 months
ago.) and where do they turn? Beavis? Butthead? The Real World?
Nope. Sales on their show-related products have been falling.
"Alterna-Music"? That doesn't seem to be cutting it either.
I say heads are gonna roll. (Oh please please please please!) The
article may have exagerrated; but, the basics are undeniable: The
record company dorks finally realised that something is wrong. So
some MTV exec "lets it slip" that AMP is for the "already cool"? I'm
_sure_ that wasn't meant to ever be circulated word-of-mouth. Just as
I'm sure that MTV isn't ALWAYS working its marketing machine. (Yeah,
right.)
Fuck MTV and all their Singled Out, Real World, Alternative Nation
ilk. MTV is getting reamed for believing that they could shape the
music world and that everyone would suck down whatever shit they put
on the tube. I think MTV is bloated: like GM was in the early 80s.
Now the market is punishing them for their bloated egos and overripe
corporate structure. It's enough to renew my faith in capitalism.
(Well... somewhat.)
Heh heh. I bet somewhere, Adam Curry is smiling. :)
MC Large Ingot
An extra bit --
Ingot sez: Jazz listeners got it down. Like yer music, forget about
being thought of as "the cutting edge of what is 'in'", and just relax
with the muzik u enjoy. That's also my answer to this whole categories
flap. I can describe music many ways; but my categories are basic:
Great, good, ok, not good, and crap. Categorization varies with mood.