At 02:41 PM 2/8/96 GMT, you wrote:
quoted 5 lines In light of the discussion of MTV´s crummy Chill Out Zone, I was wondering>In light of the discussion of MTV´s crummy Chill Out Zone, I was wondering
>if there would be a market for an underground Music Televison. I´m not
>purely talking IDM here, just dance music, nothing commercial though (very
>commercial). Instead of the same videos day in day out.
>Just would like to here some oppinions about this.
Well, it's being done in some places, although not as a full-fledged
network. In Italy we have a daily show called "Match Music -- Underground
Music Movement" that's aired on many different local networks at various
times during the day, and it's their most successful program. It's about a
hour long, so you rarely get to see more than one video a day, but the
concept is ok: a few music reviews (the ambient/IDM stuff being reviewed by
Francesco Zappala', a majorly good DJ), some interviews with musicians and
other people from the rave/parties scene, lots of party info and so on. If
there were an "Underground TV Network", this would probably be the "content"
of it, with videos making up for the remaining 22 hours a day. :)
I was truly shocked to see AFX's Donkey Rhubarb reviewed on TV in Italy!
I'm *sure* that there is a market for Underground MTV -- actually I believe
that the ambient/IDM/cyber/whatyouwannacallit market is probably the largest
untapped market there is. It's pretty big, responsive to new stimuli, will
buy a million things (magazines, books, records, drugs, clothes, whatever!)
and, IMHO, it has a lot of cash to blow :)
A.
--
Alessandro Bianchini bianchini@ibm.net
+39 368 3190200 bianchin@librs6k.vatlib.it