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[idm] more on xm radio

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2003-01-22 20:01Sean Portnoy [idm] more on xm radio
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2003-01-22 20:01Sean Portnoypeter's points are well taken. my point was that because of the huge financials involved,
From:
Sean Portnoy
To:
Date:
Wed, 22 Jan 2003 12:01:27 -0800 (PST)
Subject:
[idm] more on xm radio
permalink · <20030122200127.33465.qmail@web40205.mail.yahoo.com>
peter's points are well taken. my point was that because of the huge financials involved, there's no way they're not trying to get as many subscribers as possible as quickly as possible. they had to rustle up more cash from investors recently b/c they burn through so much $$. however, the types of microgenres like idm, etc. could be valuable to these services because 1) there's really no other land-radio outlets for them (except a college show here or there); 2) devotees would be more likely to stay subscribed because the station(s) would be filling a niche for these fans; and 3) idm's demographics--in general, young, male, well educated--are worth going for. perhaps when their audience #s peak, they'll realize they need to go after more adventurous listeners. but yes, right now, it seems like there'd be little reason for xm and sirius to care about idm-size audiences, since they have to pin future investor $$ on growing subscriber base as broadly as possible. sean groovesmag.com __________________________________________________ Do you Yahoo!? Yahoo! Mail Plus - Powerful. Affordable. Sign up now. http://mailplus.yahoo.com --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org