To follow the ads thread for a chunk, I'll add from personal experience.
*Some* labels *work* at getting artists ad gigs. *Some* artists *want*
to get ad gigs. Consider the fact that MOST electronic artists ( running
the range from
the hipster obscure artists all the way to suburban mall electronica) can't
pay their rent from making music. I do *also* have great respect for those
who choose
to stay away from the "mega corporate" for their own personal/idealogical
stance.
Two examples would be the Negativland mention earlier in this thread and
that *sad* story about Jello Biafra and Nike. Yikes!
HOWEVER, there are many instances when a fair deal is closed, music is sold
at a rate that
the artist is *happy* with to an ad that he/she *approved of*. This brings
me to
a thorn in my side re: Stereolab. Did that Volvo deal close well? I can't
imagine what Volvo
paid them but I'd guess it could buy them a *fleet* of new Farfisas. Hopefully
dropping socialist ideology from their oeuvre worked for this ad ( and that
exorbitantly
over priced box thingie that came out a few months back, whew, what's up
with *that* ?)
I must agree with PW below that ads can * ideally and often sucessfully*
help an artist out. *Too* often, however, labels either don't pay their
artists enough,
don't pay their artists *at all*, or contract full share of ad royalties.
This is all bad stuff
but an artist making money from advertising should'nt be considered an
*absolute* evil.
Regarding Kumquat's comments on putting music credits on ads, it would be
great
but I doubt it would ever happen. When a company spends a boatload of money
on ads ( and believe me, they *do*) they have to concentrate on complete
saturation
of *one* thing: the product or service they are selling. Ad clients don't
want a distraction
coming up on their screens such as a music credit. If say, Hunts Ketchup
decided to use
say, a Ryoji Ikeda track with a music credit *on screen* it would most
likely result in
a syndrome known as "target market product placement confusion". It might
lead to a
skyrocket in Ikeda sales : ) but more likely leave you forgetting about the
ketchup.
Re; Alex Reynolds comments:
"On the flip side, what real lessons are gleaned from the latest angry band
of the day (Korn) -- other than that youth angst is a marketable
demographic?
; )
Don't assume that lessons are ever sought out or yearned for.
In advertisising and most facets of the music "biz" morals and
ethics generally take a back seat to "the bottom line". Sad but true...
np: Herbie Hancock- Secrets ( which has'nt made it to ads yet, I don't
think and
I do'nt think has ever been sampled- dj's? )
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