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Re: (idm) The real reason why ads use so much electronic music

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1999-06-06 15:38Re: (idm) The real reason why ads use so much electronic music
└─ 1999-06-06 16:49eric hill Re: (idm) The real reason why ads use so much electronic music
1999-06-06 19:33Rodney Perkins Re: (idm) The real reason why ads use so much electronic music
└─ 1999-06-06 19:56eric hill Re: (idm) The real reason why ads use so much electronic music
1999-06-07 02:44Rodney Perkins (idm) The real reason why ads use so much electronic music
└─ 1999-06-07 02:29Zenon M. Feszczak Re: (idm) The real reason why ads use so much electronic music
└─ 1999-06-07 07:13Moonlight Re: (idm) The real reason why ads use so much electronic music
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1999-06-06 15:38Oscillate@aol.comThanks Robert for pointing that piece out... Not to get into the whole debate about artist
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Sun, 6 Jun 1999 11:38:39 EDT
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Re: (idm) The real reason why ads use so much electronic music
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Thanks Robert for pointing that piece out... Not to get into the whole debate about artists 'selling out' by having their music used as beds for commercials. If the artist is okay about the usage and who is requesting use of their music (artists have to approve the usage), commercials are a way that an artist who may not sell loads of records can make money or recoup their account, which can kickstart or rejuvenate their careers. PW In a message dated 6/6/99 10:46:08 AM, rdperkins@earthlink.net writes: <<Today's New York Times has a Simon Reynolds penned article entitled "Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend of using electronic music. Here is my favorite quote: "If you compare a band like Korn with Fatboy Slim, both are very youth-oriented," said Robert Kaplan, the Messner music supervisor responsible for the Philips CD player commercial. "But Korn comes with a lot of baggage: it's very angry, sonically, vocally and lyrically. "Whereas Fatboy Slim doesn't stand for anything." In this view, it's the meaninglessness of dance music (or at least, the absence of an overt meaning) that lends itself to background usages of all kinds. http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html If you don't want to sign up to read the entire article, use the following data: username: cypherpunks password: cypherpunks
quoted 1 line>>
1999-06-06 16:49eric hillthe interesting thing about the article that rodney posted was that it describes the proce
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eric hill
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Sun, 6 Jun 1999 09:49:48 -0700 (PDT)
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Re: (idm) The real reason why ads use so much electronic music
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Re: (idm) The real reason why ads use so much electronic music
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the interesting thing about the article that rodney posted was that it describes the process from the advertiser's decision to use a form of music, not from the musician-being-used can o' worms. eric, who doesn't bring anything up that he wouldn't debate onnow: gerhard potuznik : concorde (cheap) On Sun, 6 Jun 1999 Oscillate@aol.com wrote:
quoted 22 lines Thanks Robert for pointing that piece out...>Thanks Robert for pointing that piece out... > >Not to get into the whole debate about artists 'selling out' by having their >music used as beds for commercials. If the artist is okay about the usage >and who is requesting use of their music (artists have to approve the usage), >commercials are a way that an artist who may not sell loads of records can >make money or recoup their account, which can kickstart or rejuvenate their >careers. > >PW > > >In a message dated 6/6/99 10:46:08 AM, rdperkins@earthlink.net writes: > ><<Today's New York Times has a Simon Reynolds penned article entitled >"Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend >of using electronic music. > >http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html > >username: cypherpunks >password: cypherpunks
1999-06-06 19:33Rodney PerkinsI have the perfect scenario. When Mark Hosler (Negativland) was in Texas last February, he
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Rodney Perkins
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eric hill ,
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Sun, 6 Jun 1999 14:33:38 -0500
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Re: (idm) The real reason why ads use so much electronic music
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I have the perfect scenario. When Mark Hosler (Negativland) was in Texas last February, he described a situation where an ad firm solicited Negativland to do the music for a big-time corporate product. They were offered a boat load of cash and full artistic control. Despite lingering legal bills and other life expenses, Negativland turned it down. If they did do it, it would contradict everything they stand for. On the other hand, it would provided them with respite from some nagging financial problems. Other groups don't have this issue to deal with (overt political stances, etc.) but its an example of the type of decisions groups are forced to make. -----Original Message----- From: eric hill <ehill@best.com> To: idm@hyperreal.org <idm@hyperreal.org> Date: Sunday, June 06, 1999 11:50 AM Subject: Re: (idm) The real reason why ads use so much electronic music
quoted 8 lines the interesting thing about the article that rodney posted was that it>the interesting thing about the article that rodney posted was that it >describes the process from the advertiser's decision to use a form of >music, not from the musician-being-used can o' worms. > >eric, who doesn't bring anything up that he wouldn't debate > >onnow: gerhard potuznik : concorde (cheap) >
1999-06-06 19:56eric hill>stances, etc.) but its an example of the type of decisions groups are forced >to make. i'
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eric hill
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Sun, 6 Jun 1999 12:56:31 -0700 (PDT)
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Re: (idm) The real reason why ads use so much electronic music
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Re: (idm) The real reason why ads use so much electronic music
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quoted 2 lines stances, etc.) but its an example of the type of decisions groups are forced>stances, etc.) but its an example of the type of decisions groups are forced >to make.
i'm not interested in these stories at all (see "can o' worms" below). there are a million of them, but it only takes one or two to cause people to uncontrollably disappear up their own asses...publicly. like i said, the interesting part was the ne'er-cited "other side of the fence." eric onnow: le show
quoted 19 lines -----Original Message-----> >-----Original Message----- >From: eric hill <ehill@best.com> >To: idm@hyperreal.org <idm@hyperreal.org> >Date: Sunday, June 06, 1999 11:50 AM >Subject: Re: (idm) The real reason why ads use so much electronic music > > >>the interesting thing about the article that rodney posted was that it >>describes the process from the advertiser's decision to use a form of >>music, not from the musician-being-used can o' worms. >> >>eric, who doesn't bring anything up that he wouldn't debate >> >>onnow: gerhard potuznik : concorde (cheap) >> > > >
1999-06-07 02:44Rodney PerkinsToday's New York Times has a Simon Reynolds penned article entitled "Electronica Goes Stra
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Rodney Perkins
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Sun, 6 Jun 1999 21:44:31 -0500
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(idm) The real reason why ads use so much electronic music
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Today's New York Times has a Simon Reynolds penned article entitled "Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend of using electronic music. Here is my favorite quote: "If you compare a band like Korn with Fatboy Slim, both are very youth-oriented," said Robert Kaplan, the Messner music supervisor responsible for the Philips CD player commercial. "But Korn comes with a lot of baggage: it's very angry, sonically, vocally and lyrically. "Whereas Fatboy Slim doesn't stand for anything." In this view, it's the meaninglessness of dance music (or at least, the absence of an overt meaning) that lends itself to background usages of all kinds. http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html If you don't want to sign up to read the entire article, use the following data: username: cypherpunks password: cypherpunks
1999-06-07 02:29Zenon M. Feszczak> Today's New York Times has a Simon Reynolds penned article entitled > "Electronica Goes
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Zenon M. Feszczak
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Sun, 6 Jun 1999 22:29:26 -0400
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Re: (idm) The real reason why ads use so much electronic music
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(idm) The real reason why ads use so much electronic music
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quoted 4 lines Today's New York Times has a Simon Reynolds penned article entitled> Today's New York Times has a Simon Reynolds penned article entitled > "Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend > of using electronic music. Here is my favorite quote: >
Ciao = Interesting article. Seems rather Yankee-centric, though. The claims that electronica has failed to be the "next big thing" seem rather off, for example. In the U.K., electronica (cough) appears to be the mainstream. Top selling album at HMV London last week was apparently some trancedanceromance collection. Even in the grungerapshlockpophappy U.S., electronic music is on the charts, and that arbiter of taste with the sacred yet profane name, clever but not too, just offensive enough to win bratty adoration but not too, has William Orbit produce album. The result sounds pretty much like a William Orbit album. Anyone have a vocal remover device? Also, someone is buying up all those godforsaken diva-infected, I mean, -inflected, neon-coloured comps of happy ravey smiley-in-your-raced hand baggage with names like "Dance Spasm 1999" and "Ecstatic Vomitorium 2000". Mr. Microphone, anyone? My fave part of the article was the (somewhat qualified) identification of the abstraction of instrumental electronic music with "meaninglessness". I suppose most classical and jazz is meaningless as well, then? Thank God: no need to think! Thoughtlessly, Zenon M. Feszczak Artist Formerly Known as Zenon M. Feszczak
1999-06-07 07:13Moonlight>that arbiter of taste with the sacred yet profane name,...has >William Orbit produce albu
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Moonlight
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Mon, 07 Jun 1999 00:13:27 -0700
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Re: (idm) The real reason why ads use so much electronic music
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Re: (idm) The real reason why ads use so much electronic music
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quoted 3 lines that arbiter of taste with the sacred yet profane name,...has>that arbiter of taste with the sacred yet profane name,...has >William Orbit produce album. The result sounds pretty much like a William >Orbit album. Anyone have a vocal remover device?
All i ever heard from Orbit before "Ray Of Light" was whatever Beth Orton songs he produced on "Trailer Park." If "ROL" sounds like a Orbit Cd with Madonna's vocals over it, I'm glad that's all I heard. The album sucks: vocally, lyrically, and sonically (the beats suck). No edge anywhere. BTW, I think Madonna's best album was "Bedtime Stories."
quoted 3 lines My fave part of the article was the (somewhat qualified) identification of>My fave part of the article was the (somewhat qualified) identification of >the abstraction of instrumental electronic music with "meaninglessness". I >suppose most classical and jazz is meaningless as well, then?
Lack of explicit meaning, duh. Nothing created can really be meaningless, but something entirely instrumental is much less likely to express it's meaning to a casual listener who hears it used in a commercial. The exxample given was KoRn. Can't really use songs like "Dead Bodies Everywhere" for something other than a US Army commercial, eh? Still, there will be some "electronica" that will have clear enough meaning to be avoided by commercials. I'm thinking of Aphex Twin Tracks like "Industrial Garage Beats" (or whatever the pronographic one was), "Come To Daddy." Funki Porcini. I know there must be others. The same is true of Classical and Jazz, they can be used in comemrcials because no matter how dark and brooding or twisted the stuff is, it isn't _spelled_out_ like it would be in vocal music, hence whatever the ad exec said is right. _________________________________ Adam Roesch / roesch@augsburg.edu Augsburg College / Minneapolis / MN / USA Visit my Fila Brazillia/Pork Recordings fan site: http://dogbert.augsburg.edu/~roesch/pork/ "Because success needs killing" TRICKY