Hey,
Thought I'd share this little tidbit with you. I'm in the process of
writing an article on mp3 technology, and I grabbed this from an
interview with the vice president of Diamond Multimedia Systems
(producer of the RIO portable mp3 player).....
Ken Wirt - "I think there's two categories of customer - one, the early
adopter type who buys a lot of the new, digital gadgets that come out,
you know, like Palm Pilot when it came out, and Rio. And then there's
another group that is basically music fanatics. They're the people who
have hundreds if not thousands of CDs in their collection, and/or
gigabytes of MP3s in their collection. There's a third group that is
starting to emerge. The first two groups are mostly male, the early
adopters are a little older, and the music maniacs are a little bit
younger but still male. This new group that's starting to emerge are
exercisers, and those tend to be more female."
Onnow: Jega - "Spectrum" (Matador) Zzzzzzz.........