IDM Mailing Archive

1998-11-27 18:15noze_brotherhood@juno.comI was just having a chat with a friend the other day about WARP in general and I was think

From:: <noze_brotherhood@juno.com>
To:: <idm@hyperreal.org>
Date:: Fri, 27 Nov 1998 12:15:54 -0600
Subject:: (idm) WARP Subscription

I was just having a chat with a friend the other day about WARP in general and I was thinking.... Wouldn't it be bad ass if you could just pay one lump some every year and have all of the WARP releases mailed to your door the day they come out, like a magazine?? They could give like a 10% discount on the whole thing, or just knock off the mailing charge so that the offer would be appealing. I really haven't been disappointed with anything they've put out in a long ass time (maybe 2 lone swordsman) so why not just pay for all of it at once. Let me know what you guys think. --ario ___________________________________________________________________ You don't need to buy Internet access to use free Internet e-mail. Get completely free e-mail from Juno at http://www.juno.com/getjuno.html or call Juno at (800) 654-JUNO [654-5866]

1998-12-02 21:43Dave Walkernoze_brotherhood@juno.com wrote: > Wouldn't it be bad ass if you could just pay one lump s

From:: Dave Walker <marmoset@mich.com>
To:: <idm@hyperreal.org>
Date:: Wed, 02 Dec 1998 16:43:01 -0500
Subject:: Re: (idm) WARP Subscription

noze_brotherhood@juno.com wrote:

quoted 5 lines Wouldn't it be bad ass if you could just pay one lump some every year and

> Wouldn't it be bad ass if you could just pay one lump some every year and > have all of the WARP releases mailed to your door the day they come out, > like a magazine?? They could give like a 10% discount on the whole > thing, or just knock off the mailing charge so that the offer would be > appealing.

It's a good idea in theory, but in practice I have my doubts... Planet E tried this a few years ago, but gave up because it was so much of a pain in the butt. Independent record labels have release schedules that are nowhere near as orderly as, say, a magazine, and the simple overhead of managing a subsciption service was way more complicated than they originally envisioned. Magazines and mail-order music vendors already have infrastructures set up for shipping, mailing list management, navigating the minefield of local/international tax and shipping regs, etc. Taking on these additional burdens is usually not worth the bother for an indie label. -d.w.

1998-12-02 22:19Sam FrankAlso, didn't SubPop or some other grunge label used to have the "singles of the month" clu

From:: Sam Frank <samuel.frank@yale.edu>
To:: Dave Walker <marmoset@mich.com>
Cc:: <idm@hyperreal.org>
Date:: Wed, 2 Dec 1998 17:19:10 -0500 (EST)
Subject:: Re: (idm) WARP Subscription
Reply to:: Re: (idm) WARP Subscription

Also, didn't SubPop or some other grunge label used to have the "singles of the month" club or something, where they sent out monthly club-only 7 inches, etc. Or maybe it was kill Rock stars. A subscription service would be a good way of dealing with the whole limited edition hubbub--they could press only what they know their true fans will want. Of course, there are still issues there if you join a little too late, etc. But if run well, it could help the label, by guaranteeing sales, and the fans, by guaranteeing they get special items delivered to their door. Sam

1998-12-02 21:50John Bush> It's a good idea in theory, but in practice I have my doubts... > Planet E tried this a

From:: John Bush <johnb@allmusic.com>
To:: <marmoset@mich.com>, <idm@hyperreal.org>
Date:: Wed, 2 Dec 1998 16:50:09 -0500
Subject:: Re: (idm) WARP Subscription

quoted 13 lines It's a good idea in theory, but in practice I have my doubts...

> It's a good idea in theory, but in practice I have my doubts... > Planet E tried this a few years ago, but gave up because it > was so much of a pain in the butt. Independent record labels > have release schedules that are nowhere near as orderly > as, say, a magazine, and the simple overhead of managing > a subsciption service was way more complicated than they > originally envisioned. > > Magazines and mail-order music vendors already have infrastructures > set up for shipping, mailing list management, navigating the > minefield of local/international tax and shipping regs, etc. > Taking on these additional burdens is usually not worth the > bother for an indie label.

As far as I know, it works pretty well for Staalplaat and the maze of Muslimgauze releases... A friend of mine swears by it. .John.

(idm) WARP Subscription