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Re: (idm) mtv online: "electronica" crap (long)

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1997-06-09 02:18(idm) mtv online: "electronica" crap (long)
1997-06-09 13:16Dave Walker Re: (idm) mtv online: "electronica" crap (long)
1997-06-10 00:54David Ross Re: (idm) mtv online: "electronica" crap (long)
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1997-06-09 02:18MultSanta@aol.comy'all might want to read this I went into it to enter a contest to win a Roland groove box
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Sun, 8 Jun 1997 22:18:48 -0400 (EDT)
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(idm) mtv online: "electronica" crap (long)
permalink · <970608221829_-1027518768@emout17.mail.aol.com>
y'all might want to read this I went into it to enter a contest to win a Roland groove box and this caught my eye. I'm not commenting though, i'll just let you fight about it. it also had pictures of Kurt Cobain aligned with pictures of the prodigy (two of the biggest sellouts of the 90's :) ------------------------------------------------------------------------------ ------------------------------------------- RAVE ON KURT from MTV online Has it really only been three years? Seems more like 30. When Kurt Cobain erased his life at the height of his superstardom in April, 1994, his face was already on every magazine cover and his music blared from every radio and video outlet in the U.S., if not the world. The guitar-driven sound he helped shape -- part punk, part metal with a smidge of pop -- had turned underground grunge into commercial gold. Now, 36 months later, you still see Cobain's mug draped on the occasional droopy T-shirt, but that's about it. Nirvana's posthumous live album, ''FROM THE MUDDY BANKS OF THE WISHKAH,'' was released last fall and quickly dropped off the charts. Even Cobain's larger-than-life legend, which until recently taunted practically every record release with comparison, seems to be fading away, if not burning out. Everybody, all together now: Kurt who? Seems like rock stars are getting harder to find these days. In fact, the new pop-culture icon may well be some guy with a computer. I know, because an important man from a big modern-rock radio station told me so. And if the music industry wants to sell something badly enough, chances are it will. Look for some commercialized version of Rave U.S.A. to play amphitheaters in the summer of '97. Now, Cobain's friend, R.E.M. guitarist Peter Buck, says with a touch of derisiveness that you can count on one thing this year: ''Every big rock band is going to release a record with hip-hop loops and deejay rhythms in it, their own version of [the Beastie Boys' 1989 Dust Brothers-produced] 'PAUL'S BOUTIQUE'. U2 has already done it, the Stones are working with the Chemical Brothers. Everybody wants in.'' And he's right. Even the biggest rock stars of the moment -- industrial rock king Trent Reznor, U2's Bono, the Smashing Pumpkins' Billy Corgan -- have released new music radiating with techno vibrations. Electronica taps into many of the same impulses as the punk and alternative rock scenes did, providing not just a soundtrack, but a culture and a community. No wonder millions of young people around the world have rejected what they perceive as the sterile and played-out sound of guitars for the sensory possibilities offered by a new generation of scratch and computer gurus. Although some naysayers are treating electronic music as a fad, it's actually been around since the 1960s, a vital, innovative and sprawling movement that cuts across cultures and styles, but which has largely been consigned to the underground fringe. Electronic pioneers such as Brian Eno, the German bands Kraftwerk, Can and Neu!, and dub-reggae producers Lee ''Scratch'' Perry and King Tubby created some of the most vital music of the '70s. Like the punk rockers, these artists challenged all suppositions about what music is and how it could be made. Underground electronic movements based in Chicago and Detroit emerged in the '80s. In these cities, communities of disenfranchised minorities -- blacks, Hispanics, gays -- created styles of electronic music known as house and techno that provided a foundation for the European rave scene of the late '80s. Techno bands sell by the millions in Europe, but the sound is just beginning to catch on big time in North America. (Remember that it took punk rock more than 15 years after the Ramones struck their first chord to become commercially successful in America.) The popularization of techno is not necessarily a repudiation of Cobain. More than a sound or a look, Cobain left behind an attitude. And in examining it more closely, it's possible to appreciate that electronica's innovators aren't all that far removed from the underground guitar rockers who dragged grunge out of the cellar and reluctantly squinted into the lights of the Lollapalooza main stage. Most of the techno brigade hates the light, too; most prefer to perform anonymously, hunched over their turntables, mixing boards and computers in darkened deejay booths. For every Prodigy, with the green-spiked Keith Flint dancing like a techno Mad Hatter, there are a dozen low-key Josh Davises, aka DJ Shadow, whose ''ENDTRODUCING'' was one of the most entrancing electronic releases of '96. 'I've always been more intrigued with being the director than the star,'' says Davis. ''I'm getting irritated that everyone is so image conscious,'' he says, an attitude that he pours into tracks such as ''What Does Your Soul Look Like'' and the scathing ''Why Hip Hop Sucks in '96,'' from ''ENDTRODUCING.'' Sound familiar? ''All of this attention is getting unrealistic,'' Cobain said in an interview the week after ''NEVERMIND'' was released in 1991, ''I never got into this to be famous.'' Just a few weeks before Cobain's death, Beck had this to say about the example set by Nirvana: ''The whole idea of rock stars has become ridiculous. I think it's something to make fun of.'' Indeed, the story of '90s rock -- from Eddie Vedder to Adam Duritz -- has been one of reluctant celebrity, of stars who treat their fame with derision, if not outright revulsion. But the star-making machinery just won't quit. The media continues to obsess over the faces, bodies, haircuts, fashion sense, jewelry, bathing habits and mating rituals of the people who make art, rather than the art itself. They say they're merely feeding a hunger that has existed for centuries: society craves heroes and role models, and our entertainers are prime candidates. They bring us pleasure, so we become curious about them, and when we see their face on a magazine cover, we buy it. 'So explain to me that techno cover again?' the spin doctors might say. 'You want me to sell my magazine by putting a drum machine on the cover instead of a star's face? Forget it.' I'm no rock star, Cobain kept telling interviewers, and his music became more difficult and abrasive by design. A handful of tracks from the later tours documented on ''WISHKAH'' show him in a positively avant-garde frame of mind, refusing to play it safe. The guitar ''solo,'' such as it is, in ''Scentless Apprentice'' is bereft of rock-star posturing. Instead it consists entirely of vague, disorienting waves of amplifier buzz, suspended notes hang-gliding through a maelstrom. Particularly on the songs drawn from Nirvana's last tours in 1993-94, Cobain was pushing his arrangements and guitar playing into darker, less commercially promising corners, as if determined to subvert the ''Teen Spirit'' formula of softly strummed verses and loud, crashing choruses. Cobain struggled and even played with the absurdity of iconography before a combination of factors -- drug abuse, a mysterious stomach ailment, clinical depression -- conspired to crush him. He was at the height of his -- and he would have hated this word -- career, but what he wanted wasn't a career at all. He wished for a forum to make music any way he saw fit, and by the end of his life he saw almost everything else as a distraction. Not just Cobain and Nirvana opted out of the star-fueled merry-go-round. Grunge contemporaries like Pearl Jam and Alice in Chains, the Seattle bands most likely to pick up where Nirvana left off in terms of building a huge mainstream audience, have become virtual recluses; between them, they've only played a handful of dates in North America since 1995. Coincidentally or not, Cobain's death signaled the beginning of the end of the alternative-rock revolution his music brought into the mainstream. In 1996, the signs of alt-rock's demise were everywhere: * Like ''WISHKAH,'' Pearl Jam's 1996 release, ''NO CODE,'' was more of a rumor than an event, an ambitious, Eastern-flavored disc that seemed to confuse the band's grunge-gorged following and quickly sank off the charts. * Alice in Chains' ''ALICE IN CHAINS'' debuted at No. 1 in late '95, but then the band virtually disappeared while singer Layne Staley wrestled with heroin addiction. * Lollapalooza, once the festival for the Nirvana crowd, was headlined by one of the world's biggest mainstream rock bands, Metallica. * Seattle-based Sub Pop, the label that launched Nirvana, Soundgarden and the grunge sound, had become just another pseudo-indie with major-label ties and no particular sound or marketing focus. * Rock superstars from Green Day to R.E.M. suffered disappointing sales. Cobain smelled the rat early on. His liner notes for the 1992 Nirvana compilation, ''INCESTICIDE,'' said as much: ''I don't feel the least bit guilty for commercially exploiting a completely exhausted Rock Youth Culture because, at this point in rock history, Punk Rock (while still sacred to some) is, to me, dead and gone.'' At the time of his death, the record industry had already begun to send in the clones; Cobain wasn't even around to see the worst of it, with bands like Candlebox and Seven Mary Three selling millions of records with third-hand Nirvana-isms. Now, like grunge before it, electronica is being pumped for monetary gain by the record industry. Intense record-label bidding wars prey on unformed bands, forcing intense exposure on a record-buying public that absorbs pop culture in seconds-long increments by clicking a channel changer or a mouse. The music industry, and quite possibly music fans conditioned by rock concerts, seems determined to create a new legion of techno stars, because it's the easiest way to build a commercial base for an act. Anonymity is the enemy of profitability; just as movie stars sell big-budget blockbusters, rock stars sell concerts, albums and T-shirts. After decades of this sort of thinking, the industry will be hard-pressed to accommodate a style of music in which the anonymity of the performer is central to its appeal. But it's possible that techno will meet an even swifter and unkinder decline, because the industry may have missed its central point. At a club or a rave, the audience is focused not on the deejays, but on the music, the lights, the room. The audience is the show. The record industry still wants a hierarchy of stars and consumers; techno offers a community. The industry wants concerts where performers can be worshipped on a stage; the rave culture presents a party in a field or a warehouse with a great soundtrack. I bet Kurt Cobain would have loved hanging out there. Cobain's disavowal of celebrity's mighty responsibilities hastened an era when it's no longer cool for rock performers to step up and be heroes the way Jim Morrison, John Lennon, and Bruce Springsteen once were for earlier generations. But the message he left is an empowering one. More so than his sound or his look or his image, it is a message that will survive, and it is this: Rebellion doesn't begin on a stage at a rock'n'roll show. It begins, instead, when each person in the audience looks at him or herself in the mirror at the start of each morning. That mirror may have two faces: In this rave new world, rockers are probably welcome too. ------------------------------------- Greg Kot is the rock critic for the "Chicago Tribune," and has written for numerous music publications, including "The Trouser Press Record Guide," "Rolling Stone" and "Request." ------------------------------------------------------------------------------ --------------------------------------------- mult. http://members.aol.com/MultSanta/
1997-06-09 13:16Dave WalkerOn Sun, Jun 8, 1997 10:18 PM, MultSanta@aol.com <mailto:MultSanta@aol.com> wrote: : it als
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Dave Walker
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9 Jun 97 09:16:09 -0400
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Re: (idm) mtv online: "electronica" crap (long)
permalink · <AFC17A5D-379E1@198.108.17.53>
On Sun, Jun 8, 1997 10:18 PM, MultSanta@aol.com <mailto:MultSanta@aol.com> wrote: : it also had pictures of Kurt Cobain aligned with pictures of the prodigy (two : of the biggest sellouts of the 90's :) Well, with the caveat that the following statement is about as IDM-irrelevant as everything else posted here (hawk-ptooie), it can be effectively argued that puerile indie-rock notions of "selling-out" contributed to the death of Monsieur Cobain (cf. his suicide note.) So all this cooler than thou bullshit has a body count. Congratulations, hepsters. -d.w. on now: the sounds of machines my employer bought me
1997-06-10 00:54David Ross> But it's possible that techno will meet an even swifter and unkinder > decline, because
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David Ross
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Mon, 09 Jun 1997 17:54:40 -0700
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Re: (idm) mtv online: "electronica" crap (long)
permalink · <339CA5CF.FB5@mb.sympatico.ca>
quoted 2 lines But it's possible that techno will meet an even swifter and unkinder> But it's possible that techno will meet an even swifter and unkinder > decline, because the industry may have missed its central point.
True. And those that are "non-industry" (IE not necessarily the dudes in suits are the root of all evil) will also cause its eventual demise by not understanding the next paragragh, yet truly loving the music.
quoted 6 lines At a club or> At a club or > a rave, the audience is focused not on the deejays, but on the music, the > lights, the room. The audience is the show. The record industry still wants a > hierarchy of stars and consumers; techno offers a community. The industry > wants concerts where performers can be worshipped on a stage; the rave > culture presents a party in a field or a warehouse with a great soundtrack.
I think that this is not a bad little blurb for quickly, in a sound-bite manner, explaining to parents, grandparents, employers, etc. who have no idea what a rave is, and who haven't bothered to read the press on it, what a rave is.
quoted 1 line I bet Kurt Cobain would have loved hanging out there.> I bet Kurt Cobain would have loved hanging out there.
He may have loved the atmosphere but I think he would have been one of those "it's not _real_ music!" types. -- Dave Ross: Mild-mannered banker at dawn, exhausted Luddite by evening. http://www.mts.net/~daveross