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(idm)commercialization

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1997-03-21 05:57objet petit a (idm)commercialization
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1997-03-21 05:57objet petit aFrom 'salon' (http://www.salon1999.com): > > > Whenever this sort of marketing frenzy boil
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Thu, 20 Mar 1997 22:57:47 -0700
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(idm)commercialization
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From 'salon' (http://www.salon1999.com):
quoted 25 lines Whenever this sort of marketing frenzy boils up around an> > > Whenever this sort of marketing frenzy boils up around an > insular, underground music scene (and, in America at least, that's > what techno has been), the only real question left on the boards is > whether to order lilies or dahlias for the memorial service. It's > not vanguardism to say that success ruins underground music: > It's a matter of pure statistics. Whenever any artist -- or any > group of artists -- makes the jump from cult status into the > mainstream, there are heavy compromises to be made if one is to > be a "success." Indeed, the very nature of success changes > drastically when big money enters the picture. Up until now, > techno acts have been content to be cult icons, selling, say, 25,000 > copies of CDs. In the underground, an artist's intentions or > integrity matter far more than the number of records sold; it's the > doing that's the thing -- not the fame that comes from it. In the > mass market, of course, it's the other way around. > > Nobody at the present time, for instance, would dispute that a > high school kid from Minneapolis who works on remix tapes in > his basement is a part of the techno scene. But when the labels > start swooping down onto Minneapolis (and they will, if there's > any reason to), if the kid can't climb on board with them, he'll turn > from a techno scenester into a has-been -- suddenly finding > himself a spectator in a scene he helped to build.
signifier over signified signing off