IDM Mailing Archive

quoted 3 lines "Got milk?"

>"Got milk?" > >(People outside of California are not expected to understand this.)

this is a nationwide campaign. Unless you are referring to harvey milk. -- Rob Williams</>fEEd</>Tempest rw@goldengate.net</>tempest@hyperreal.com

Maybe not cheerios, but there are certainly many ads on TV which far surpass the three films you mention in terms of cinematic creativity. NBK, in fact, seems to borrow heavily from TV commercials and MTV for its cinematic style. Big-screen movies are definately not the place where innovation is occurring in the art of the moving picture. Commercials and music videos are more like it. Or even TV shows like NYPD blue which form the cinematic foundation for Woody Allen's last non-musical and for countless other movies. Back in the 60's and 70s, films were where experimentation occurred, but hardly ever anymore. Few movies come close to being creative, and *definately* not the three you mention (I'm surprised a film stufdent would hold up any of those three movies as examples of "significant" or "complex", but I suppose you picked popular but still kinda arty films to put in comparison to Cheerios). I think of maybe Delicatessen/City of Lost Children or any Peter Greenaway film as being some of the very very few places where films offer you something TV hasn't already done. TV hasn't even *copied* that stuff yet! Still, 99% of commercials are derivative trendy crap, or just plain crap (not even trendy). Its the other 1% we need to keep our eyes on. -Chris BTW, I heard Francis Ford Coppola is directing a Mini Series version of the Odyssey! Yikes! TV wins, Studios lose!

quoted 19 lines -----Original Message-----

> -----Original Message----- > From: idm-owner@hyperreal.com [SMTP:idm-owner@hyperreal.com] On Behalf > Of Gonzi (Fresh) > Sent: Tuesday, March 18, 1997 1:28 PM > To: idm@hyperreal.com > Subject: Re: (idm) Spice Girls > > > Advertisments are more honost than film, television or music. They > are a > > refined art brut movement that is far more significant and complex > in > > social impact than film is today... > > Hmmm....you think a Cheerio's commercial is more significant and > complex > in social impact than Schindler's List? JFK? Natural Born Killers? I > think the problem is you're seeing the wrong films. > > gonzi.

quoted 5 lines Few movies come close to being creative, and *definately* not the three

> Few movies come close to being creative, and *definately* not the three > you mention (I'm surprised a film stufdent would hold up any of those > three movies as examples of "significant" or "complex", but I suppose > you picked popular but still kinda arty films to put in comparison to > Cheerios).

The reason I picked those three films is because the issues they raised opened a public dialouge, not because they were the best films. Hardly anyone sees Greenaway films so they don't really have much of an impact on society. I think you're all being much too paranoid with this commercial thing. Popular films invade the culture and become part of our conciousness on a level that NO commercial can match. Take for example a film like Forrest Gump. It's discussed by people on the street, amongst friends, in offices. It's catch phrases are instantly recognizable. It is a best selling book. It had a number one soundtrack. It is on the cover of magazines, discussed in newspaper editorial columns, its joked about by talk show hosts and on variety shows on TV. What 30 second TV commercial can match that level of public recognition and awareness? NONE. And utimately, its impact on society is a thousand times more significant than any advert. And Forrest Gump is one of many.

quoted 3 lines even TV shows like

> even TV shows like > NYPD blue which form the cinematic foundation for Woody Allen's last > non-musical and for countless other movies.

Errr...not so sure about that one. -Gonzi.

On 18-Mar-97 Gonzi \(Fresh\) wrote:

quoted 2 lines What 30 second TV commercial

>What 30 second TV commercial >can match that level of public recognition and awareness?

Mentos. Jon Drukman jsd@gamespot.com ------------------------------------------------------------------------- System Administrator SpotMedia Communications

Gonzi emotes:

quoted 8 lines Popular films invade the culture and become part of our consciousness on

> Popular films invade the culture and become part of our consciousness on > a level that NO commercial can match. Take for example a film like > Forrest Gump. It's discussed by people on the street, amongst friends, > in offices. Its catch phrases are instantly recognizable. It is a best > selling book. It had a number one soundtrack. It is on the cover of > magazines, discussed in newspaper editorial columns, it's joked about by > talk show hosts and on variety shows on TV. What 30 second TV commercial > can match that level of public recognition and awareness? NONE.

Two words: "Got milk?" (People outside of California are not expected to understand this.) - Greg Who thinks it's funny that Ken Downie started a thread off by talking about the irrelevance of advertisements after releasing and album entitled "Music for Adverts [...]"

quoted 8 lines What 30 second TV commercial

>> What 30 second TV commercial >> can match that level of public recognition and awareness? NONE. > > Two words: > > "Got milk?" > > (People outside of California are not expected to understand this.)

As far as I know "Got Milk?" is national. If it isn't it certainly should be. -- ::: Lazlo (lazlo@swcp.com; http://www.swcp.com/lazlo) ::: Internet Music Wantlists: http://www.swcp.com/lazlo/Wantlists

quoted 1 line As far as I know "Got Milk?" is national. If it isn't it certainly should b

>As far as I know "Got Milk?" is national. If it isn't it certainly should be.

It's produced by an SF agency for the California Fluid Milk Processors Board, who make it available to other regional dairy concerns. C. -- C.Hilker (cspot@hyperreal.com) "He was mesmerized by the light-pictures, and the music sent him right into dreamland"