quoted 7 lines Whatever MTV do, they wont be able to exploit the "underground" dance scene>Whatever MTV do, they wont be able to exploit the "underground" dance scene
>since 99.99% of all the tunes have no videos (unless MTV wants to run test
>pattern and play the songs) so I don't think we have to worry about that. I'm
>sure that all the big commercial promoters are looking for something new to
>destroy now that grunge is totally meaningless, and I wouldn't be suprised if
>they were looking this way. I don't really think this scene is ever really
>going to "break" tho...
I agree. What MTV relies on is that the music has to be able to translate to a
visual medium (to a reasonable extent). And one of the major characteristics
of the "underground" dance scene is that it is relatively faceless. I mean
everyone knows the names of the good djs but you wouldn't recognise them in
person if they came up to you in the street and spat in your face! Richard James is a case in point. Can you imagine him making a big impact on primetime MTV? Definately not, because he releases stuff under so many names and in so many styles. To be popular on MTV you need to put out a single simple signal that the main stream audience can identify with you all the time.
eg:Madonna is (percieved to be) sexy with a lot of attitude, Bruce Springsteen
is (percieved to be) "sincere" and really means what he says. He's "one of us" etc etc...
Dance music just doesn't give off single simple signals like that and so will never get primetime MTV coverage, but I can't say that I care whether it does or not one way or another....