September 20, 2005
For Immediate Release
SUBVARITRAX TO PROVIDE RELIEF FROM SONIC MEDIOCRITY OVEREXPOSURE (SMO)
Chicago, IL Subvaritrax--an important new treatment for millions of
people suffering from Sonic Mediocrity Overexposure (SMO)--will be publicly
available in over-the-counter, Compact Disc form from Subvariant Recordings
on October 25, 2005.
Its an instrumental neurostimulant proven to help people with SMO, as
well as being an enjoyable listen in its own right, says label president,
Elizabeth McLean Knight. Subvaritrax works by providing a mix between
emotionally-poignant-yet-sonically-dense Intelligent Dance Music (IDM), and
scientifically formulated, provocatively glitchy minimal techno.
Sixteen musical artists from across the globe have contributed individual
tracks to this groundbreaking concept and musical endeavor, among them
Quench (aka Funckarma), Kero [Detroit Underground, Ghostly International,
City Centre Offices, Bpitch Control, Shitkatapult], edIT [Planet-Mu],
Quantazelle [Modsquare.com] and Tim Koch [Merck, n5md].
From the skittering algorithmic percussion and sheer melodic deftness of
Phylum Sinters Monastic Phase, to the raging Nintendo party jam of
R_Garcias Honkeywrench, to Popkans quirkily-funky glitched-out house
interpretation, Subvaritrax delivers over seventy-nine minutes of quality,
instrumental abstract electronic music from a diverse range of
exceptionally talented electronic musicians.
Resembling a medicinal single-dose packet and presented in a
hermetically-sealed folder (with hilarious warnings on the reverse), the
design of the over-the-counter form of Subvaritrax is in line with the
creative direction of the label, following up the designer beverage
coaster concept of the previous release, Quantazelles Coaster [SUBV001].
Subvaritrax will also be available in prescription only form
[SUBV002rx]. This limited-edition form includes a CD in a transparent
orange jewel case with a label featuring the patients name (customized
to reflect the eventual owner) and dosage instructions on the front. This
is placed inside a white, pharmacy-type paper bag, and sheets of
additional medication information are folded and stapled to the top of
the bag in a manner remarkably similar to pharmacy packaging.
The public release of Subvaritrax will be heralded at a release party at
Sonotheque (1444 W. Chicago Ave, Chicago, IL) that will feature live
performances from artists featured on the compilation and mixed sets from
label DJs.
---------------
SUBVARITRAX--an important new treatment for millions of people suffering
from Sonic Mediocrity Overexposure (SMO)--will be publicly available in
over-the-counter, Compact Disc form from Subvariant Recordings on October
25, 2005. Featuring a mix between emotionally-poignant-yet-sonically-dense
Intelligent Dance Music (IDM), and scientifically formulated, provocatively
glitchy minimal techno, it features tracks from sixteen musicians including
Quench, Kero, edIT, Quantazelle, Tim Koch and more. The release party will
be held at Sonotheque in Chicago on Tuesday, October 25, 2005.
---------------
SUBVARIANT RECORDINGS is a Chicago-based record label committed to
releasing boundary-pushing, abstract electronic music, as well as
innovative approaches to the promotion and presentation of each artists
work. Founded in mid-2004 with the goal of elevating awareness of quality,
experimental electronic music to a larger audience, its modus operandi has
been to explore and utilize targeted promotion and imaginative publicity
campaigns to reach this end.
http://www.subvariant.com
---------------
For press inquiries, please visit the press site at
www.subvariant.com/press, or email press@subvariant.com
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