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From:
Jeff/Ninja Tune
Cc:
Date:
Wed, 24 Aug 2005 17:39:18 -0400
Subject:
Re: [idm] about music and money
Msg-Id:
<867FE525-14E7-11DA-A3C3-000D93636F26@ninjatune.net>
In-Reply-To:
<23889413.1124917693228.JavaMail.esaruoho@dlc.fi>
Mbox:
idm.0508.gz
Very well put. Always nice when stupid blanket statements eventually turn into reasonable/sensible discourse. As an addition to one of your last comments. I'm always fascinated by people's range of worth they attach to things, like : "$14 is to much for a CD, especially when you can get a DVD for the same amount...and that's like...a film" Well congrats. I'm sure you'll be very happy watching that DVD three times in your life, as opposed to that record. I mean really. I love Planet Of The Apes (...the original) as much as I love say Slayer's "Reign In Blood". Financially speaking I've probably contributed about the same amount to owning both (bought the LP, bought the VHS, bought the CD, bought the DVD). I can verify that my money has gone a lot further with the music in terms of cash vs. enjoyment. "$1 is way to much for a song". Which in fairness people can make their own opinion as to relative worth, but I love when people who say that have a $3 ring tone on their phone. Like a $1 is way to much, but $3 for 15 seconds of the track totally rules. Yeah, anyway. Back to work. Honestly there's work to do here. I know it seems crazy, but after most of the day gets eaten up counting money there's still a few more things to do. Jeff On 24-Aug-05, at 5:08 PM, esa ruoho wrote:
quoted 198 lines this is prolly gonna get me shat upon.. but thats the present> this is prolly gonna get me shat upon.. but thats the present > situation anyway.. so here goes. > > > -- > Enaomi18 wrote: > >> i can sell tracks myself with a website and paypal. i can get some >> more >> exposure by going on itunes, or another store. i see no need for a >> label in >> that scenario. >> > this only makes sense if you're working with <1000 copy labels who > dont "care" about promotion, who dont "care" about getting > distribution, who "dont have the money" to send promotional copies > out, who dont maintain a steady stream of releases, and who take the > "its just a hobby" type attitude. > > this is all well and good if these "its just a hobby"-labels are > releasing music by "its just a hobby"-musicians - in fact, it probably > doesnt matter to either of the two (label/musician) since they both > have a job "gotta pay the bills" stylee -- which basically means that > there is no passion, and NO lust to make the machine work better. this > type of thinking, when massively repeated by huge amounts of > labelbosses/musicians, leads to the result that even the consumers > think "they got day-jobs.. they'll be ok .. i dont need to support > this" and just ignore everything. > > i look at these "30 cents to artists" things and man oh man.. digital > distribution is all great, I SUPPOSE, but last i checked, most > digitaldistribution-sites are full of labels, and full of artists -- > and it would seem (i wont bet my life on this) that most do not have > any kind of promotion going on for the tracks.. "30 cents for a track" > is probably great, if you already have food on your table, > electricity, water, heat, and a home, you can use it to buy a lollipop > -- but what i really - what i REALLY dont get is.. > if 30cents per track, means that 10 people are going to download it, > within a few years (yes, its a caricature - but do ya get me??) , > that'll mean that the hours spent working on the track have amounted > to a magic 3USD. > > im currently in the process of working out a > digital-distribution-test. my albums "container" (deFocus/2000) > "spaces" (u-cover/2001) "showcase" (merck/2003) are all going to be > released on various digital distribution sites - where it will be me, > and the guy facilitating the multiple > digitaldistribution-site-contracts putting it on. i have no idea how > things are going to work - and as far as i can see, it does seem like > i will have to push the fact of this, with the hopes that i will get a > few dollars out of it. if i get 50cents, i'll be pretty happy - > because it'll be _something_. i have no utopian dreams that thousands > of people are going to opt to downloading them from said places > (interestingly - the list of DD-sites they will be on, seems to change > daily, from 35 to a max of 40, but without me being told which ones > they are -- again, its a very low-risk, it could help -- but what im > looking at is -- is there going to be any kind of promotional machine > promoting the information that they are going to be available? how is > it going to work out? i see no reason in jettisoning any new music to > such a venture before i see that there is an interest.. i mean, whats > the use of having something on a DD-site if you're going to get say, > 15cents per download -- and no-one downloads? - again, for some of > you, it'll probably be great if one person downloads something, > because you have a dayjob - i on the other hand, do not... so it'll be > interesting to see how this pans out))) > > what i have to say is this: > if an artist has a shop, if they go to a gig, and they bring cds, - > then if you really believe its worth it - support them. you might be > surprised to later find out, that at least a handful of people > actually see their daily bread out of these sporadic > support/sales/donations.. its a risky life - and seeing other people > treat your lifeblood as a hobby - i.e., half-day label-bosses - later > on leads to a distinct lack of impetus to actually finish anything. > also, there is NO identifiable difference between musical-hobbyists > trying to get demos heard, and musicLIVERS trying to get demos heard - > with the desperate hope of getting some food on the table. its also > interesting that anyone who speaks openly of their venture to support > themselves entirely out of their musical work - gets told "get a > day-job".. this kind of "taking the unsustainability of life with a > musical career for granted - and denying the possibility of it being > possible to actually make any headway, denying it - and presenting > that denial as TRUTH" is extremely distressing. > > i will work my utmost to get to the position where 99% of my time isnt > spent wondering how im going to eat next, or if im going to have a > roof over me - and i have been working at it since april2002 - when > the company i briefly worked for (my only job, ever, im 27 as of > 26.oct) went bankrupt. i do NOT intend to work. i REFUSE to listen to > people who say "get a job - this'll never get you anywhere" - what do > THEY know - except they're basically repeating a negative, hopeless > view of how this world works, and affecting everyone around them with > that attitude of 'you cant make it - get a job'.. > the only sources of money i have are: > - finding a few cents on the street (you'd be surprised how much > finding a 5 cent coin on the ground means when you have nothing) > - getting paid for performing live > - selling records out of my own webshop (getting your own records from > labels that released you -- seems to be much more of a given than > "advances" and "royaltystatements" (what with most labels not knowing > what those two things mean - as they're too "business-like") > - producing a remix for an artist (and this normally means getting a > few copies of the record (see the one before)) > - getting random donations from people who feel what im doing. > - being foodwise supported by my significant other - she refuses to > see me starve (which i, basically, would.) - and also believes that > music is what im supposed to be doing here, on this planet, in this > life. > > this is how i survive. it somehow works out - but its a very > stop/start venture. > > from this type of viewpoint, to see anyone taking the piss about > 'labels dont mean anything' - i feel the person is being ridiculous. > if you look at any of the more on-top-of-it labels, they do these > things: > 1) organize album launches > 2) organize record tours > 3) organize worldwide tours > 4) license tracks to other labels > 5) publish tracks / licensing them to commercials > 6) they have their machine ready to get money out of radioplay, or any > other such > 7) have proper worldwide distribution > 8) have a promotional circuit of press-reviewers/interviewers/ > magazine contacts / DJs, etc - to create the hubbub, to raise the > profile of the artists that they are pushing. > 9) have multiple means of getting the record out there (label-shop, > digital distribution shop, creation of musicvideos and promoting > thereof) > 10) send royaltystatements, - and pay the agreed-upon sums of money, > on time, resulting in > 11) they ARE _caring about the welfare of the artist_. > > - and those are the labels that everyone (music-hobbyist and > music-liver) are trying to get on. and - again - the music-hobbyists > crowd out the music-livers, and who's to say whats more worthy etc - > but for everyone who "gets thru" there are dozens upon dozens upon > dozens of people who have worthy creations - but never get heard (or > they settle for less - and get a little ditty out every once in a > while - whilst being sent one copy of the record..) it also doesnt > help that most forums seem to be full of extremely bored people who > are nonplussed by everything, signed or unsigned - just because they > can put something down and disrespect the effort involved - they get > on a powertrip and basically raise a stink where once was a savour.. > > once you have a suitably run, well-setup label behind you, that > supports you, and allows you time to develop, that gives you an > advance (=basically commissions you to do an album or an ep), all the > while the label having such a profile that marketing people get in > touch wtih them to get their music on commercials - i do NOT see how > anyone can say that labels dont matter - and that they're a completely > useless waste of time. > > and, ALSO, one thing i come across most of the time is this: 'you're > not gonna get on a label like that - so why dont you start your own?' > this basically means having to reinvent the wheel, and keep > reinventing it, whilst no-one cares about your fledgling label, you > have to put all amounts of hours into getting the > distribution/promotion-circuit going - and you're starting out of > NOTHING. again - its probably a great hobby to press a few hundred > records and send promos and its probably VERY fun - but man - how many > other people think exactly like that - whilst commuting home from > their dayjob? the type of investment required to press a decent amount > of records, and the time invested into getting the recognition and > assuring the flow of sales - means that you can basically give up on > music altogether. > those who can set up a label of their own and sell self-published > cds/vinyls and survive - kudos. its probably easier with bands (more > people to waste time on that).. but it is impossible to make happen > for someone who doesnt even have the money to press 50 CDs and send > them out. > > > yes i would be very interested in seeing what bleep total sales, or > even average sales are, per a label that is on bleep - just to see how > many people actually pay for digital music - when a label such as warp > records is behind it. > > i find it singularly interesting how consumers are like 'oh.. an euro > per track.. ohhh.. if only it were like. 20cents.. i'd go for it in a > second'.. like a single SONG isnt worth more than an euro? i'd rather > sell 1 copy of a CD of mine to a person, for 20eur - over paypal - > than see 100 people download a track via digital distribution - and > get 1USD out of the whole result. > > > a pet isnt just for the summer - its for life. same with music. > > ---- > humbly yours, esa juhani ruoho > http://www.lackluster.org/ > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > For additional commands, e-mail: idm-help@hyperreal.org >
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