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Date:
Tue, 11 Mar 2003 19:59:19 -0000
Subject:
Re: [idm] So why was Plone dropped from Warp and not Mira Calix?
Msg-Id:
<000901c2e808$b558e700$0200a8c0@pony>
Mbox:
idm.0303.gz
not sure about penises, but agree about WARP and marketing.
quoted 40 lines that was the one of dumbest things I've ever read on this list...> that was the one of dumbest things I've ever read on this list... > > > > > -----Original Message----- > > From: Mark [mailto:mef@ecst.csuchico.edu] > > > > > Mira Calix has flair because > > she's a rarity: a woman, let alone an attractive one, who makes > > introvertedly abstract IDM music. Speaking from a marketing > > perspective, this is money. Let's look at the target > > audience: nerdy > > indie/rock/electronic males. I hate to tell you this, but > > marketing is > > sexist. Marketing by definition has to put people in boxes > > and play the > > stereotype game. This proven to make money, and the larger > > Warp gets, > > in order to sustain themselves, they will need to rely more > > and more on > > generalizations in their marketing tactics. While Warp may not even > > internally admit this, I bet its certainly one of the factors into > > keeping her around. I'd be curious to see how she's selling. > > And while > > the self righteous subscribers here are too PC to admit it, > > because they > > have penises and testosterone, it's an element in their mind. > > > > > > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > For additional commands, e-mail: idm-help@hyperreal.org > > > >
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