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From:
John Reading
To:
Date:
Tue, 11 Mar 2003 14:55:09 -0500
Subject:
RE: [idm] So why was Plone dropped from Warp and not Mira Calix?
Msg-Id:
<5C7C936BF3522E448C5F0A0BF6E300C551F412@usispex00001.na.didata.local>
Mbox:
idm.0303.gz
that was the one of dumbest things I've ever read on this list...
quoted 2 lines -----Original Message-----> -----Original Message----- > From: Mark [mailto:mef@ecst.csuchico.edu]
quoted 22 lines Mira Calix has flair because> > Mira Calix has flair because > she's a rarity: a woman, let alone an attractive one, who makes > introvertedly abstract IDM music. Speaking from a marketing > perspective, this is money. Let's look at the target > audience: nerdy > indie/rock/electronic males. I hate to tell you this, but > marketing is > sexist. Marketing by definition has to put people in boxes > and play the > stereotype game. This proven to make money, and the larger > Warp gets, > in order to sustain themselves, they will need to rely more > and more on > generalizations in their marketing tactics. While Warp may not even > internally admit this, I bet its certainly one of the factors into > keeping her around. I'd be curious to see how she's selling. > And while > the self righteous subscribers here are too PC to admit it, > because they > have penises and testosterone, it's an element in their mind. >
quoted 1 line>
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