--- Adam Piontek <apiontek@yahoo.com> wrote:
quoted 16 lines --- Lander <gamera_@yahoo.com> wrote:
> --- Lander <gamera_@yahoo.com> wrote:
> > my point. Cars and
> > shoes are not necessarily ideas or forces of
> > politics, and it can safely
> > be said, I think, that one does not agree or
> > disagree with shoes on a
> > fundamentally philosophical level if one has already
> > chosen to be a
> > popular mainstream musician.
>
> One may not disagree with shoes, but one can have
> problems with a brand, as a brand represents a
> company, and companies generally do more than purely
> produce shoes. Especially in this age of corporate
> conglomerates who own tons of different
> companies/brands/etc., like AOL Time Warner.
Hmmm... that's sort of why I said "not necessarily", but to clarify-- sort
of, I guess-- or to delve deeper into what I'm trying to say, try looking
at it this way if you will.
If someone is in a shoe advertisement, you really can't tell what they
think about the product, if anything at all. They might be doing it for
the money alone. They might disagree with the company ethos or the
materials the product is made from or something, but do it for the money
anyway. They might do it because they think the company is doing
wonderful things in the world. The point is that with an advertisement
for a PRODUCT it's inherently ambiguous what kind of opinion, if any, is
involved, and thus totally pointless to speculate without further
information.
But the drug war is such a heated issue-- for americans anyway, but keep
in mind I don't know and don't think it matters a bit what RDJ thinks
about it, if anything-- that there is a very good chance the endorser has
an opinion about it. It's also safe to assume that since they are
endorsing the drug war in this hypothetical advertisement, that they,
ummm, endorse it. Sorry.
So shoes aren't NECESSARILY ideas-- though they could be-- but the WoD
almost certainly is, and that's why I said they were different.
If that doesn't make sense and seems contrary to what I wrote before,
blame it on the fact that I was listening to Bjork when I wrote the first
post and I'm listening to Leftfield now. I haven't figured out which
breeds more of an inclination towards logical thinking.
quoted 8 lines For goodness' sake, you can easliy find marketing
> For goodness' sake, you can easliy find marketing
> books on Amazon that are all about selling dreams to
> people. Products often reprsent not only themselves,
> but a lifestyle and belief system that a potential
> customer might want to identify with. Hence, target
> audiences for ad campaigns. Hence why car companies
> play 'hip' techno music in the background of their
> commercials.
Yeah but that's advertisers, not celebrity endorsers (and I don't think
AFX is even one of these... for one thing he's not a celebrity <snicker>).
quoted 3 lines PS - gamera kicks ass, but only when it's being done
>
> PS - gamera kicks ass, but only when it's being done
> by MST3K :P
Gamera ALWAYS kicks ass. But especially on MST3K.
So much for keeping it about the music,
Zzb
=====
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