quoted 6 lines I never really thought of it like that. But economically it does make> I never really thought of it like that. But economically it does make
> sense (if your in it for the long haul). I have always assumed fat cat
> puts out the style of music they do because that is the kind of music they
> like (and I still beleive that; especially after I read a couple of
> interviews). We put out what we do because it is what we like(and enjoy).
> No more no less. Thanks for the luck btw.
that's probably what they do, & all the better. :) but long-term
solidity is a by-product of this way of doing things that shouldn't be
overlooked. something to tell your banker when he's not sure whether to
give you a loan.
quoted 4 lines lastly, even labels who put out one type of music have to re-invent> lastly, even labels who put out one type of music have to re-invent
> themselves ever so often. A good example is warp. Compare their first
> releases to what they are putting out now. But even warp now days is
> becoming more diversified.
in my opinion (feel free to correct me if my facts are wrong), warp has
taken the most efficient route, on a purely commercial/marketing based
point of view. first making their mark in an established genre (early
90's techno) then moving towards a more experimental approach (lucky
them, it was right at the time when people were fed up with 'stupid' (as
opposed to intelligent, you know?) forms of dance music) & of course,
going for the artist-based approach which is compatible with popular
media, all the while veering slowly away from the dancefloor. this
probably ensured them a long, long life.
--
david