On 18 Mar 1997, Iain Newton wrote:
quoted 11 lines advertising> advertising
> love the debate about advertising (fuck knows what it's got to do with dance
> music) - i work in it so i guess i'm an "asshole" - anyway, a thought:
> advertising is being taken too seriously these days, people judge it more on
> fact (ie. advertising as "newspaper/tv news broadcast") instead of on
> entertainment (ie. advertising as mini "tv show/movie") which is what it should be
> judged on as that is what advertising has to compete with these days - it's
> called competing for people's attention with something which is, intrinsically,
> not that important (ie. an ad is not a news item) - an ad (admittedly a tv ad)
> is only as good as the programs on either side of it (hence, in the states the
> nissan "toys" ad with g.i.joe was the best ad of last year imho) - cheers for
Maybe it's that some ads are more entertaining than the "entertainment".
I taped the SuperBowl this year, fastforwarded through the game and
watched the ads. Good thing, otherwise I would have missed the hilarious
Holiday Inn sex change ad, and the oh so enticing Fifth Element trailer.
Anyway, OB IDM:
Is it just me, or does the music in the Corian commercial sound like the
beginning of a drum&bass track? Hard to tell, the rhythms are mixed low
and I have a shit TV.
Che