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From:
Hillie
To:
IDM
Date:
Thu, 06 Feb 1997 22:16:21 -0500
Subject:
Re: (idm) underground v mainstream
Msg-Id:
<yam6976.1031.128622024@clark.net>
In-Reply-To:
<32FA43F1.8B3@dial.pipex.com>
Mbox:
idm.9702.gz
On 06-Feb-97, sm@4thWorld scribbled something about (idm) underground v mainstream:
quoted 6 lines oh no - not the underground v mainstream debate agaaaain , be realistic>oh no - not the underground v mainstream debate agaaaain , be realistic >can you really see the likes of autechre and aphex climbing up the us >charts? no! , the decline of the traditional 'rawk' market has opened >up a gaping hole but do you really think that acts like the prodigy & >chemical brothers will force the average mainstream buyers to rethink >their musical diet?
well according to the article I read they are planning just that. anyhow, as long as they don't make cheap lame radio edits, I really don't care if it becomes mainstream or not. I would rather it would, but only so that maybe we'd have a bit more chance to see AFX play here in the US more than once a lifetime.
quoted 2 lines the bottom line is the acceptance of chemical bros, prodigy etc>the bottom line is the acceptance of chemical bros, prodigy etc >into the mtv / american mainstream circuit is the combination of 2 factors
well I think what prodigy is doing what the labels want.. remixes "user friendly" (taken straight from the newsweek article) version of their songs which is pure crap.. they need to just do what they do, not listen to the labels, if the labels want them to do lame shit, then tell them to piss off. it's the only way, I don't think listening to a "poppified" version of IDM on the radio will get IDM mainstreamed. people will want to buy their records, then they'll hear them. They'll only like the radio edit, and then what's the point? and that's if they stop doing quality stuff altogether and go commercial like Moby did.
quoted 2 lines 1. They still subscribe to the traditional *band* ethic>1. They still subscribe to the traditional *band* ethic > eg guitars , stage shows ,stadium gigs
well guitars are ok, but stage shows and stadium gigs suxx, who wants to sit around or stand up screaming while you're favorite artists are playing?
quoted 5 lines 2. they are *white* , this is a race issue , why has the music of black>2. they are *white* , this is a race issue , why has the music of black > pioneers like carl craig , mike banks, derrick may , juan atkins been > ignored in the us for the last 10 years , miles davis had the same problem , > as longs as it is watered down , reconstituted and sold with a white face > america will by it
well don't forget all the gansta rappahs are at least half of them are black. I dunno how come they are forgottten, but I reckon it's not much of a case of black, since it seems nothing at all is mainstream here yet, not even the prodigy or chemical brothers. but I agree with you 100% about everything else, I just got a bit nervous above coz I really feel the labels should let the artists do their stuff and not try to lure the listeners to hear something totally different from what's on the radio. Of course I do believe that IDM could be the next 'alternative' because i've seen quite a few ppl who like AFX, that I've given it too.. but of course, with Goa Trance being commercial, lots LOTS more people, tons in fact have seemed to *LOVE* goa. so goa would definitely become mainstream techno here without a doubt I think. although I prefer IDM to goa 100%, my taste for goa has gone down a bit since it was when I first heard it. -- Hillie aka Aurafix / PHD ja DAMONES hillien kotisivu - http://www.clark.net/pub/buh/index.html phase distortion - http://user.cs.tu-berlin.de/~airou/phd/ easy internet services - http://huizen.dds.nl/~eis Do re mi fa so la ti.. Oh let's see if I can make it easier...