Re: (idm) Re: Drum'n'Bass for Trent + Other Things
Msg-Id:
<32F13A9C.7B0C@n2k.com>
Mbox:
idm.9701.gz
Greg Earle wrote:
quoted 7 lines I'm actually quite interested in this whole U.S. "Techno next big thing!> I'm actually quite interested in this whole U.S. "Techno next big thing!
> Prodigy! Chemical Brothers! Underworld! OK, OK, Orbital too! And ... uh,
> wait, are there any more?" upswell. It seems to have appeared virtually
> out of nowhere. Did it really begin with the MTV Executive Decision and
> announcement? Does anybody remember?
>
> - Greg
Great points! It all feels like some grand experiment, with the "MTV
Generation" as the guinea pigs. And it's being marketed almost
perfectly, because while the average music-buying, MTV-watching kid may
be reluctant to lay out 15 bucks for the new Prodigy, Orbital or LTJ
Bukem, they'd probably be more willing to shell out cash for similar
(albeit watered down) versions of the style from a more familiar "brand
name" like U2, David Bowie or even NIN.
I'm really interested to see what happens (at least commercially) with
U2's "Discotheque," Bowie's "Little Wonder" and others that straddle the
line between rock and IDM. Maybe next year at this time we'll see
14-year-old kids walking out of Sam Goody with the newest Chemical Bros.
single in hand! It could happen!
-Peter