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From:
afo
To:
Date:
Wed, 15 Jan 1997 21:14:40 -0500
Subject:
Re: (idm) aphex in rolling stones
Msg-Id:
<v01520d00af033f54e003@[205.243.67.57]>
Mbox:
idm.9701.gz
quoted 63 lines afo wrote:>afo wrote: > >> im sorry but i disagree... once anything (any kind of expression) >> is brought into the mainstream and is "commercialised" it loses its >> original quality of being pure, innovative, or groundbreaking...c'mon >> when 3rd graders start totting blackdog lunchboxes to school >> youll see what i mean (of course im making a gross exaggeration) > >i've never actually owned a lunch-box, but i might go for one if it >featured that nifty horse-thingy off of spanners... > >> when i say purity im talkin bout the idea of how electronica >> now exists beneath pop culture...its created for people that >> are truely into the music, not for the hopeless trendies >> riding the wave of something thats cool for now... artists know >> this and honestly create brilliant innovative, provacative tunes >> knowing their bona fide audience will respond...we're in it cuz we're >> into it, not because its a cool thing to do for now. > >this all should be about some people's playfulness and creativity and >others' appreciation of these.. as someone recently pondered; do u >actually think idm-related artists would take hints from major labels, >mtv or even lunchbox manufacturers? > >> if electronica gets pushed up into the mainstream the music >> will lose its purity, it will be evently churned out quickly and >> halfheartedly for the trendies, innovation and experimentation given >> a back seat. itll become essentially a moneymaking "hip-nu-thing" >> for entities like mtv, coke, (any huge label) etc. and again more trendies >> will be brainwished into it becuz...its on mtv and coke commercials >> ...so its gotta be cool-un-dope. > >u're talking about the 'scene' related to electronica... yeah, so it >would suffer.. n' u would be squished up against newly departed >indiekids while on concerts. but then again those indiekids would make >it possible n' plausible for smaller acts to come to ..well.. sweden, >just to name a place they haven't been:) and ppl like me wouldn't have >to order their stuff from places like 4th world, god bless'em, and >wouldn't have to plough through 60 emails every day to find out what >they might be missin' and maybe i could actually pursue some other >things in life outside these wretched idm artists thass been makin' me >smile the last 18 months or so. as it's laid out now u have to be >involved at a level thass way above what i consider normal for anyone >not professionally into music or the industry around it. and i think >these musical styles and their artists are way too good to be hooked up >to a ball n' chain like that. > >> i want to spend my life thinkin im darn cool and i want you to be darn cool >> too Oskar... >> >> thanks, but no thanks,,, >> >> afo at mt.osikanawa design labs.1998 > >well thanx, u too, mr afo. u seem like a pleasent person. > >on now: nirvana - smells like teen spirit (yeah well.. sp's one sort of >virtue > n' >honesty's another:) >-- >Oskar Andersson aka Dj Mono > - mono@tbm.scicom.se -
and there you go.... afo at mt.osikanawa design labs.1998