Hello,
On Wed, 11 Sep 1996 09:27:31 -0400, "Frank Deutschmann"
<fdeutsch@bfm.com> wrote:
quoted 5 lines On Sep 11, 2:20am, Ken Stuart wrote:>On Sep 11, 2:20am, Ken Stuart wrote:
>> There is some techno everywhere on USA TV and radio, except in *music*
>> programming.
>...
>> So, MTV is clearly afraid of something with regards to techno.quoted 6 lines So the lack of mainstream airplay for IDM is caused (IMHO, of course) more by>So the lack of mainstream airplay for IDM is caused (IMHO, of course) more by
>the general apathy to art than by any fear of change. Way back when MTV
>started, there was no Rap. Now, MTV probably plays nearly 50% Rap. MTV is not
>affraid to change to meet viewer demand. In effect, much as the MTV "VJ"'s
>would like us to believe otherwise, MTV is more a mirror of pop culture, than a
>driver of pop culture.
The problem with this argument is that I was referring to techno, not
IDM.
The Orb had a #1 album in the U.K. only a few years ago, so clearly
techno music can be successful in the mainstream.
The vocals/no_vocals argument seemed highly plausible - except that
MTV doesn't show Real McCoys videos or 2 Unlimited videos in the USA.
That seems to me to indicate that it is a conscious decision.
Cheers,
Ken <*>
kstuart@mail.telis.org