Dans la Matrice, Dave Walker a dit:
quoted 6 lines Jasonosaj said:>
> Jasonosaj said:
>
> :When I was doing my radio show I tried a million times to get on the
> :promo lists of some of these companies and was told 'we dont provide
> :promotional material to radio, even non-commercial radio'...As if they quoted 3 lines When you're pressing 100-2000 copies of something for a specialist> When you're pressing 100-2000 copies of something for a specialist
> audience (i.e. mostly DJs, who primarily buy things word of mouth
> anyway) promoing to radio stations is pointless. It adds a whole
This is just not true. The road to recognition is something that
resemble something like this:
If it CDs, with the current pricing, it doesn't really make sense
to press less than 1000. Out of this, you can send several promos
(a hundred) without any problem. If it was for the money, you'd
be talking 20000 copies at least, so sending out 150$ of CDs is
not an issue here.
Now where to send them? First, to local radio stations. I play
usually 2 local artist each show, and i suspect that most radio
djs would do the same if they would get more local products.
After you have sent the 4 or 5 CDs to local radio shows that
play techno (idm), then send the same quantity to local press
(media that will cover your style of music of course). If you
do get interviewed, bring 2 copies to draw on air. People really
like that, and it looks very professional.
Collect the paper coverage and do a press kit. Include name
of radio shows and comments you got. Now, send cds and press kit
to radio stations you know have techno shows, or send directly
to the dj. If you get email/phone/mail requests, do reply and
if you have promo copies left, send them. These people were
motivated enough to contact you, so invest wisely and send a
copy.
You can think otherwise, but that is how i see it. When i started
my radio show years ago, i would spend 5000$ a year on records
and cds. I didn't know a lot of people and faced the PR bullshit
from mid sized record labels. Now i play what i get. People dont
reply or things like that, well it's just too bad for them. And
if you are an artist and dont do the PR yourself, you are the
one who end up unapreciated, so check that your label really
follow up with medias.
At the very least, a record label could have a compilation
with all their artists sent from time to time (when they have
enough new artists/albums/whatever).
Ciao,
--
Francois Dion (IdMEDIA) [> Email: francois@hyperreal.com <]
' [> C.P. 278, St-Lambert, QC, Canada, J4P 2N8 <]
[> Raving Up North Ezine: run-request@hyperreal.com, subject: help <]