179,854Messages
9,130Senders
30Years
342mboxes

← back to listing · view thread

From:
Mr. Paisley Apples
To:
InstructiveDreamMagic
Date:
Tue, 25 Apr 1995 22:50:09 -0600 (MDT)
Subject:
Re: *advertorial*
Msg-Id:
<Pine.SOL.3.91.950425222823.6926B-100000@xmission.xmission.com>
In-Reply-To:
<9504251615.aa16323@post.demon.co.uk>
Mbox:
idm.9504.gz
quoted 5 lines ... my greatest anxiety is that the>... my greatest anxiety is that the > music which energised our youth is now leading us into middle age. or do > you teenager readers believe the aphex twin advertising pirelli is the apex > of your generation's achievement? surely there's more to it than this.. > thoughts eagerly awaited. ciao, *des*
I suppose every generation has had these qualms, but a quick glance at the history of artistic innovation and youth movements betrays an obvious pattern. ALL real advances are assimilated, trivialized, commercialized and then regurgitated for profit for people who don't have any idea what the original fuss was about, but want to get in on the excitement. Rock and roll in the 50's, psychedelic and avant-garde rock in the 60's, punk and industrial in the 70's, new wave in the early eighties, hip-hop in the mid-to-late eighties, and techno in the 90's, the strategy is pretty clear. I don't find techno's rising commercial success alarming, because it's something I've been expecting all along. As before, the musicians with real dedication and talent will continue to make significant music and people who care about artistic integrity will be able to tell the difference. I am a bit surprised (and somewhat impressed) that Pirelli chose Aphex instead of, say, 2 Unlimited, and I will be quite surprised if I hear ANYTHING from the new Aphex album on prime time radio. I'm not sure what's motivating Sire to release his stuff stateside, but I can't imagine that SAWII, Ventolin and I Care are making them the bundles they're used to. If everybody starts listening to Richard, I'll be very pleased to revise my estimates of the intelligence of the average American. I think the challenge for our generation (whichever that is) will be to avoid spending our middle years kicking back to classic techno stations and carping on the music of our children, keeping our minds and ears open for what's to come. I know several members of this list have done this.